A Guide to Positioning Your Outdoor Sign for Maximum Engagement

Jack Rabbit Signs Blog August

The position of your sign has a major impact on how many potential customers or clients see it. Find out more about how positioning should play into your sign strategy, and learn what sign options are available at Jack Rabbit Signs.

Location, location, location isn’t just important when it comes to real estate. When it comes to sign placement, location can mean the difference between dozens of extra eyes on your sign everyday versus little-to-no exposure. Every sign has a unique purpose, and you should take time to consider how positioning plays into your sign’s success.

Get to know a little more about positioning options for each type of sign, and give the team at Jack Rabbit Signs a call when you’re ready to get started.

Window Signs

The biggest perk for window signs is that they’re often affordable and easily transportable. You’re free to place them on whatever window works best for whatever time, and they’re a low-cost way to advertise whatever it is that you’d like to promote. At the same time, however, window signs are also small and attract less attention than curbside signs or hanging banners, so visibility isn’t a strong point.

If you’re looking to promote your store to window shoppers or advertise hours of operation, then a window sign is perfect for you. If you’re looking to bring more business in, then you may want to consider a flashier option.

Curbside Frames

Want to draw attention to a home for sale? Running a special deal at your restaurant or shop? Hosting a town-wide event? When placed outside your business or on a heavily trafficked street, curbside frames can generate a surprising amount of engagement. While the reach of curbside signs only extends to the geographical area in which they’re placed, if that’s where your target demographic operates, then it’s a cost-effective way to market your business.

At Jack Rabbit Signs, we offer a number of curbside framed options, including A-frames, banjo frames, and post and panel frames. These options all come in a variety of heights and widths, from just over one foot to just under four feet. Additionally, the durabilities of our curbside or yard frames vary based on the type of frame you choose — for example, post and panel frames can withstand more adverse weather than banjo frames.

Hanging Banners

For promoting a business opening or an event, or drawing in a bigger crowd at expos and conventions, hanging banners are an excellent option. While not the most durable when placed outdoors, banners certainly excel at catching people’s eyes, especially when careful planning is put into the design. Hanging banners work best when placed around your business or, with permission, on lampposts and fixtures around your immediate area.

Vehicle Graphics

If you have a company car, then why not use it as a portable advertisement? Car wraps are inexpensive, can last for years, and are one of the most effective ways to boost your sign’s engagement rates. If you don’t want to commit to a full wrap, we can also equip your vehicle or fleet with partial wraps or basic lettering, and our full color magnetic signs are another less permanent option. Turn your car into a mobile advertisement of your business!

Create your custom sign with Jack Rabbit Signs

Whether you’re looking for a simple window sign or an intricately designed banner, we’re here to help.. Give the team at Jack Rabbit Signs a call today 919-571-1185, or visit us in Raleigh, NC at 6025 Glenwood Ave # B to learn more.