Does Branding Your Fleet Really Work?

How many times have you been driving along the highway and passed branded cars from pest control to landscaping? If you’re like us, the answer is most likely “frequently.” Decking out a van or truck with your businesses logo or symbol is one of the most efficient ways of cheaply marketing your business in the 21st century. We recognize the importance of digital marketing, but sometimes a tried-and-true way of doing something works. Here are significant advantages to branding your fleet:


In an article from it states how 95 percent of Americans claim that at least one car advertisement has reached them before, and that on a daily average, a single branded car can reach up to 30,000 to 60,000 people.

Let that sink in for a moment. Those numbers are something that you are rarely going to see in one day, digitally. When factoring in the potential to reach 60,000 people a day and then considering that on average, people drive 12,000-15,000 miles a year, the amount of people you can reach from car wrapping every annually is in the millions. While there are more benefits of wrapping your car than just exposure, the amount of impressions you will make is already enough of a reason to brand your fleet ASAP.

It’s important to note that these statistics aren’t going to be the same for someone in a rural town as they are for someone in busy Los Angeles. But remember, the more that your branded car is being driven around, the more impressions you’re going to make. However, even parked vehicle still makes impressions to passersby! It is a win-win scenario.


In conjunction with the impressions that you will receive, citizens around you will begin to associate your vehicle with your product every time they see it. Think about the Red Bull or Geek Squad cars for instance – after spotting them, you know exactly what they’re advertising, even from miles away.

Throughout the months and years, more and more people will become familiar with your customized vehicle, which is excellent for brand recognition. Allowing people you drive by to become familiar with your name provides great opportunities for future clients because you are likely to gain a client who is familiar with your brand. This can be something harder to accomplish for smaller businesses, which is why it helps so significantly. A branded car is essentially a large, mobile business card.

Cost Effective

Whether you are a large corporation that has a comfortable amount of money, or a small business that is being frugal with the finances that you have, any type of business can benefit from the cost effective strategy of branding your fleet. You might be wondering, well just how much can I save by vehicle wrapping? In a study done by Big Picture Graphics, they found that the average cost per thousand media impressions breaks down like this:

TV: $23.70

Magazines: $21.46

Radio: $7.75

Fleet Branding: $0.35

For a small business, this can be a humungous way to save money while still efficiently advertising. For a larger business this can just add to the advertising you are already using to fully optimize your potential. In a world that is turning digital almost everywhere you look, this “old-fashioned” way of advertising is still proving effective as it is beginning to stand out from the way that people are currently advertising.

Rely on Jack Rabbit Signs to Wrap Your Vehicle Today

There are essentially no negative aspects to branding your fleet, so what’s stopping you from participating in one of the cheapest and efficient ways of advertising in the 21st century? Call Jack Rabbit today at (919) 571-1185 or visit us at our storefront location off Glenwood Avenue near Crabtree Valley Mall in Raleigh.