Here’s how Promotional Products Can Set Your Business & Brand Apart

promo products printing raleigh nc signs

Jack Rabbit Signs in Raleigh doesn’t just make signs. We print all sorts of products for businesses of all shapes and sizes, including small and bulk promo and promotional items like pens, mugs and more. These can be fantastic additions to any company or sales team, for both internal and external uses. 

You know we can handle your signage at your next event–our banners and stand-up signs rock!

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But maybe you’re thinking that you’d like prospects and clients to have a take-home reminder of your brand. Whatever the reason — gifts, promotional or utility use — Jack Rabbit Signs can create what you need for your promotional materials. Our services include graphic design, brainstorming and consulting for any creations you might require.

Here are six good reasons to use promotional items to promote your business:

Increased brand recognition – A goal for any businesses—big or small–is, of course, brand recognition. How can you make your company stand out from the competition and remain top-of-mind for your current and potential customers, even after they’ve seen you for the first time? Printed promotional products are a simple way to help increase brand awareness for your business by customizing an item that a customer can use in his or her everyday life with your message and logo–now you’re able to keep your business visible to improve retention and get new business.

Alternatives to business cards – Business cards will always be essential business staple, but promotional products for are a fun, creative way to showcase your contact information to clients, prospects and associates. Instead of leaving just your business card, consider leaving behind your business card AND another tangible, branded product printed at Jack Rabbit Signs. For example, if you own a tech repair company and just fixed someone’s laptop, give them your business card and a branded thumb drive.  If you’re a maintenance-based service, calendars make excellent reminders of your company-month after month.

Stay tactile — When it comes to marketing your business, another thing to remember is the concept of repeat exposure. How can you your business consistently in front of customers without consistently spending a ton of money? Perhaps have Jack Rabbit Signs print your logo and brand on items that will get a lot of consistent usage like drink koozies or pens.

A marketing platform all its ownwhat’s really nice about promotional items is that it’s easy to switch up what you’re offering.  You can go for items that have multiple usages for those customers, patients and prospects, such as pens, calendars and coffee mugs. Or, you could invest in marketing items for your business that are going to get seen around town, maybe a t-shirt or ball cap. Or, do a little of both! 

Low cost outreach on a big scaleIf you have a tight budget, it can be hard choosing exactly what marketing and promo items make the most sense for your business. With a small price tag but big-time lasting impact, promo products for businesses are a great value for your investment. Remember that a quick giveaway is a great way to increase customer loyalty and send little advertisements all over town. If you own a storefront, including a fun takeaway with purchases is a nice way to say thanks and have folks remember your brand or logo.  If you need advice, contact Jack Rabbit Signs for some awesome, original and creative ideas on ways in which to affordably promote your business.

Self-Promotion  Put your company logo on shirts that your employees wear, or create name tags that reflect your brand, so when your representatives are out making service or sales calls, your name is out there (even when they stop for coffee.)  There are lots of styles and price points to choose from.  Jack Rabbit can help you make the right choices!

Contact us at Jack Rabbit Signs at 919-571-1185 to talk about the promotional products we design and print, and the process for developing graphics or your logo and brand. We work with businesses all over the Triangle in Raleigh, Durham, Cary, Apex and outlying areas.