For real estate agents, designing eye-catching “for sale” signs can be the key to attracting more interested buyers and building brand awareness. When it comes time to design your new real estate sign, here are a few tips to keep in mind.
Even though many buyers use online databases to find homes for sale, many still opt for the tried-and-true, neighborhood drive-by method. Without an eye-catching sign, sellers and agents miss out on an opportunity to attract a large swath of local buyers.
If you want your listing to reel in as many buyers as possible, you need a sign that can get the job done, from the color scheme and the font to the materials used. Here are our Jack Rabbit Signs-approved tips for designing a sign that attracts homebuyers.
Pick a unique shape
The standard rectangular sign gets the job done. But if you really want to stand out to buyers, think of how you can get creative with your sign’s shape. Our architectural ornamental signs and A-frames offer something different, while our base architectural signs are highly customizable in shape, size, and style.
Emphasize your brand
Whether you’re part of a major agency or a single agent, each sign you produce should maintain brand consistency. Doing so not only makes your business more recognizable, but it also adds a level of professionalism and trust. At Jack Rabbit Signs, we can combine your logo and any contact information you’d like on the sign so it looks clean, professional, and eye-catching.
Make it last
While standard stake signs are a cost-effective advertising option, they aren’t quite as durable or sophisticated as some of their counterparts. If you want a sign that lasts — and makes it clear that you’re a high-quality seller — we recommend checking out a few of our sturdier sign options, like our single-arm sign— specially made for real estate agents, or our post and panel frame options.
Add a graphic
As long as it fits with your brand and the sign’s overall design, a graphic can provide a much-needed disruption to a sign that’s otherwise text-heavy. At Jack Rabbit Signs, we can create a graphic for you, or you can supply one that you have in mind, and we’ll find the perfect place for it on your real estate sign.
Since buyers will likely be reading your sign as they drive by, you’ll want it to be as easy to read as possible, even from a distance. Choose a font that works with your brand, but also lends itself to readability. That means thicker letters, no elaborate serifs, and a clear color contrast between the text of the sign and the background.
Design your real estate sign with Jack Rabbit Signs
Attract more interested buyers, land more clients, and boost your brand by designing your own custom real estate sign with Jack Rabbit Signs. From choosing the shape to fine tuning the colors, we’ll be there to help you through the process, every step of the way. Give us a call today 919-571-1185, or visit us in Raleigh, NC at 6025 Glenwood Ave # B to learn more.