Small businesses are naturally at a disadvantage due to the looming presence of multi-million dollar corporations trying to market individuals away from local spending. If you want your small business to thrive in today’s market you are going to need to stand out and what better way to set yourself apart from the competition than with a unique, captivating sign. There are multiple ways that your small business can utilize signage to help bring in customers and compete with larger companies.

Storefront Marketing

Storefront marketing is an excellent way to let pedestrians and people driving by know about any deals or specials that you may have going on. If you have a digital sign, a beneficial practice is to advertise any big deals that you have going on. By keeping it short and simple, you will get your message across to people passing by, without giving them too much to read. If you don’t have a digital sign, then the best way to advertise in front of your store is with a-frame signs, banners, or posters. These are a fantastic way to grab someone’s attention when they aren’t seeking out your business. Another efficient technique that many businesses have begun to utilize is to get a foldable chalk board that you can use as a form of advertisement for people strolling past your store. How many times have you walked by a store and stopped in because you saw a deal advertised on one of these?

Fleet Branding

Fleet branding is a strategy that involves putting customized graphics on a vehicle, creating an on-the-go form of advertising. The amount of views that fleet branding brings in is remarkable compared to other forms of advertising. By uniquely customizing a vehicle to represent your small business’s logo and contact information, you are participating in a form of advertising that is extremely cost effective. A branded fleet can reach anywhere from 30,000 to 60,000 people a day depending on where and how far it’s driving. As a small business trying to take off, these are the kinds of impressions that will get you the traffic you deserve.

Community Promotions

There are countless opportunities within your community where you can use your sign to promote and generate interest for your business. Whether it be at a trade show, a fundraiser, a business sponsored event, etc. the opportunity to show off a banner, sign, or graphic is in large supply. During community events, it is likely that other companies will be promoting their businesses with custom banners as well, so it is important that your sign sticks out without being too flashy or obnoxious. When it comes to designing signs and banners for community events, Jack Rabbit Signs can help by creating a custom-made sign for your business that will help you stand out from the rest.

Let Jack Rabbit Signs Help Your Small Business

Jack Rabbit Signs has proven time and again that we can create a state-of-the-art, custom made sign for your business at an affordable price. With experience creating signs for real estate agents, contracting companies, radio stations, and much more, we can help your small business get the attention it deserves. If you have questions about our sign services and products, feel free to contact us at 919-571-1185.